Pricing perspectives on an aggregated future

Research conducted by EMB shows that aggregators have changed the UK personal lines insurance market and there’s no going back. On the one hand, consumers like the ability to look at quotes from across the marketplace and the promise of lower cost. On the other, aggregators present a profitability challenge for insurers, particularly in the area of effective pricing. Either way, the market has to respond to a new reality.

The rapid rise of aggregators in the UK insurance market raises questions for which there are no easy answers. EMB has gathered opinions from senior underwriters with the major players in the personal lines market in order to build a pooled view of the challenges and to assist in formulating appropriate business strategies particularly in the areas of underwriting and pricing.

For details of our research findings or to read the full report, please click here.