Marketing Analytics

Building on our actuarial heritage, EMB Marketing Sciences blends strategic marketing, technical and analytical skills to address marketing issues in insurance and other industries. It is a unique combination.

Marketing is now a highly technical discipline. Sophisticated methods are required to understand customer behaviour, manage communication processes and deliver high quality customer service, with solutions that are cost effective.

Marketers are facing a number of challenges:

• The internet is changing the nature of consumer interaction
• The volume of consumer behaviour data is growing exponentially
• There is increased media fragmentation 

We have extensive statistical modelling skills and a deep understanding of both techniques and technologies for direct response and brand marketing. We advise with total impartiality on how to ensure that all marketing investment pays back.

Our services include:

• Marketing strategy and business case development to ensure a sound financial case for marketing activities
• Proprietary software tools for media optimisation, marketing dashboards and decision support
• Hosted campaign management using the Alterian software platform.  We are now one of the leading Alterian Partners in the UK
• Prospect database creation and management with access to the leading third party databases in the UK
• Creation and management of a ‘single customer view’ from multiple source systems
• Impartial advice in the evaluation, selection and implementation of the technologies for managing customer relationships
• Extensive range of analytical solutions including pricing, market segmentation, customer segmentation and bespoke models to understand and manage customer behaviour

EMB Marketing Sciences is uniquely placed to work with marketing, finance, IT and the main board to ensure that all marketing activity is accountable and efficient. With our actuarial background we can link vital components of customer understanding such as pricing and segmentation with a relentless focus on achieving incremental profit for the client and an enhanced experience for the consumer.
 

For more information on EMB Marketing Analytics please contact Martin Neighbours or Ian Liddicoat.